Alwrite

Branding Solutions

The Ask: Alwrite is a one of a kind, B2B insurtech start-up in India that aims to transform the commercial insurance industry by redefining the placement and underwriting process via innovative technology. Their ask was straightforward - Alwrite needed an identity that captured the modern, tech-driven approach of the brand while resonating with the traditional roots inherent to the insurance sector.

 

The Solution: Our team dived into exhaustive research of the insurance industry, to gain a deep understanding of the sector and uncover valuable insights. From conceptualising the brand name, to creating the overall identity and meticulously designing the logo, we brought the brand to life.

 

The Dizruption: Alwrite - a combination of ‘all (one-stop-shop)’ and ‘underwriting’, presents a contemporary twist to the insurance industry. It signifies a fresh perspective injected into the insurance sector, by leveraging technological capabilities to streamline processes, thus making it accessible to all. The logo also encapsulates the innovative essence of the brand. With Alwrite, everything is set to be truly "alright."